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Digital Marketing


On The Sofa With: Woo Kim – Ecommerce Director | Kjaer Weis

We’ve been speaking to our friends in the fashion, luxury and lifestyle world about how their online businesses are coping in this unprecedented time. We begin the series by speaking to Woo Kim, eCommerce Director for luxury beauty brand Kjaer Weis, based in NYC. Shop online for organic, sustainable beauty at kjaerweis.com   In brief, what…

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How Brands Are Joining The Fight

In this short summary we look at the efforts brands are making to fight the coronavirus. Nike & New Ballance Both athletic brands have moved towards mask manufacturing for both medical staff in hospitals around the world and patients. Nike has also pledged $2 million aimed at helping communities affected by the pandemic locally, regionally and globally….

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Losing Your Head

Skywire CTO and development wizard Mr Alex Judd muses on the subject of ‘headless’ web development and what it means for your online business. There’s been quite a bit of buzz in the eCommerce market about ‘Headless’ and ‘PWA’ [Progressive Web Apps] in recent months but what does it really mean for you the store…

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Growth Plans

Growth Plans

January 29, 2020 | Under Digital Marketing, Ecommerce, Magento, PPC, SEO, Social Media | Posted by | No Comments

As luxury and fashion online becomes increasingly noisy, getting the attention and custom of new visitors can be difficult, but our strategy lead, Mr Simon Hall is here to help… Once upon a time, selling online was almost as easy as putting together a great looking website, sending a few emails and waiting for sales…

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A New Look for ‘My Wardrobe HQ’

As the concept of luxury fashion rental continues to gain pace, London’s hottest new offering My Wardrobe HQ approached SKYWIRE LONDON to rework their brand message and website look. The new design was unveiled just before Christmas while the storytelling concepts created by us will be making appearances throughout the course of the year –…

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New Faces at Skywire

Our Skywire team has been growing. In February we welcomed 3 new members to the Skywire family. We are so excited to have Brais, Edward and Liz join our team, bringing with them their unique skills, talents and experiences. To learn a bit more about them, we sat down for a quick chat. Brais Vázquez Gil…

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De Beers Jewellery Website Refresh

Skywire took over the De Beers Jewellery Magento website when appointed the lead global web agency in 2016. We completed a website refresh at the end of last year including their navigation, homepage, store locator and appointment booking capabilities. The old website had an outdated design and usability issues, particularly with the appointment booking function. Our…

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Instagram Reaches 500 Million Users

Last week Instagram announced it had officially reached the 500 million users mark, just 8 months after the social media platform celebrated its fifth birthday. Since they were bought by Facebook in 2012 for $1bn (£677m) Instagram has seen rapid growth, managing  to double their online community membership in just 2 years. In addition to this,…

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Summer Sales 2016

Summer Sales 2016

June 23, 2016 | Under Digital Marketing, Ecommerce | Posted by | No Comments

Summer is officially here and with it comes all the summer sales.  The summer sales are a savvy shopper’s dream with a vast supply of offers and promotions from designer and high street brands alike. The best part of online shopping is customers can take advantage of all the amazing discounts without the mayhem of running from…

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