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Luxury Fashion and Lifestyle Ecommerce Specialists

Our Experience

Digital Marketing


Skywire is now part of Sweden Unlimited (London)

We’re delighted to announce that Skywire have merged with New York based creative agency Sweden Unlimited. Sweden Unlimited are renowned leaders in the world of luxury fashion ecommerce and design. With an enviable client portfolio and inimitable creativity, it’s with great excitement we partner with such a force to unite creativity and technical ability across…

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New Faces at Skywire

Our Skywire team has been growing. In February we welcomed 3 new members to the Skywire family. We are so excited to have Brais, Edward and Liz join our team, bringing with them their unique skills, talents and experiences. To learn a bit more about them, we sat down for a quick chat. Brais Vázquez Gil…

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De Beers Jewellery Website Refresh

Skywire took over the De Beers Jewellery Magento website when appointed the lead global web agency in 2016. We completed a website refresh at the end of last year including their navigation, homepage, store locator and appointment booking capabilities. The old website had an outdated design and usability issues, particularly with the appointment booking function. Our…

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Instagram Reaches 500 Million Users

Last week Instagram announced it had officially reached the 500 million users mark, just 8 months after the social media platform celebrated its fifth birthday. Since they were bought by Facebook in 2012 for $1bn (£677m) Instagram has seen rapid growth, managing  to double their online community membership in just 2 years. In addition to this,…

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Summer Sales 2016

Summer Sales 2016

June 23, 2016 | Under Digital Marketing, eCommerce | Posted by | No Comments

Summer is officially here and with it comes all the summer sales.  The summer sales are a savvy shopper’s dream with a vast supply of offers and promotions from designer and high street brands alike. The best part of online shopping is customers can take advantage of all the amazing discounts without the mayhem of running from…

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Mobile Accounts for Half of UK eCommerce Transactions

Last week marketing tech firm Criteo released a report revealing mobile makes up nearly half (48.9%) of UK ecommerce sales. In addition to that, the fashion and luxury industry are the most advanced UK retail industry with 55 percent of all ecommerce transactions taking place on mobile. This data just scratches the surface in how smartphones…

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Pinterest for eCommerce

It goes without saying that social media is now a required staple for online retailers competing in today’s market. No matter what the social platform is, posts that include an image will receive more views, likes and shares. This had made Pinterest’s image-centric platform of inspiration boards one the fastest growing social media networks. Pinterest can…

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Q&A with Cristina Boydell: Digital Account Manager at Skywire Studios

On today’s The Wire post, we thought we’d bring you a little something different and let you in to the life of our very own Cristina Boydell. Born and bred in Canada, Cristina has a solid and diverse experience in luxury marketing under her belt and is now one of our fabulous Digital Marketing Managers here…

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Fashion goes digital

Business of Fashion wrote a article recently on how the fashion industry are adapting their marketing strategies for a ‘digital reality’ called The Digital Iceberg. As an agency who specialise in luxury and fashion marketing we found the article highly interesting. It would be a fashion followers dream to attend a Chanel or Burberry fashion show…

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