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Are you wondering why customers are abandoning their carts on your checkout page and how you can improve these stats?
According to a VWO eCommerce survey, 68% of all eCommerce visitors abandon their shopping cart. This could be for reasons including unexpected shipping costs, having to create a new user account, not ready to buy yet, payment security concerns, poor user experience or failed to find a coupon code.
The perfect checkout page process involves functionality, usability, security and design.
Get in touch with Skywire if you would like a usability review on your checkout page. We can then re-skin, program and A/B test for the best user experience and higher conversion rates.
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