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WRITTEN BY
SkYWIRE
Posted
July 20, 2020
Dec 16, 2015

Are you wondering why customers are abandoning their carts on your checkout page and how you can improve these stats?

According to a VWO eCommerce survey, 68% of all eCommerce visitors abandon their shopping cart. This could be for reasons including unexpected shipping costs, having to create a new user account, not ready to buy yet, payment security concerns, poor user experience or failed to find a coupon code.

The perfect checkout page process involves functionality, usability, security and design.

Get in touch with Skywire if you would like a usability review on your checkout page. We can then re-skin, program and A/B test for the best user experience and higher conversion rates.

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