There is already, of course, abundant evidence of the profound transformations the artificial intelligence (AI) revolution has brought to people’s lives across the globe. Nonetheless, many a client of our ecommerce marketing agency is likely to be fascinated by the discoveries of recent Adobe research. 

Specifically, the computer software giant commissioned a poll of 2,000 consumers in the UK in February, and found that over a third (35%) of them had used AI assistants during their e-tail adventures. 

Nearly half (46%) of the respondents, meanwhile, signalled that they had drawn upon AI tech for research, and a similar proportion (44%) claimed to have used it for sourcing product recommendations. 

There were also significant proportions of the survey participants who had turned to AI for help with creating shopping lists (38%), gift inspiration (37%), and finding the most attractive prices for items (29%). 

Sunny weather and lower prices got UK shoppers inspired during March 

Looking specifically at the situation in the third month of 2025, Adobe said UK consumers continued to use AI services for shopping purposes. 

Indeed, the data revealed that traffic to online retail sites originating from AI and generative AI sources went up by 20% during the month, compared to February. The increase since August 2024, meanwhile, was a whopping 790%. 

Adobe Digital Insights lead analyst Vivek Pandya commented that “March brought a fresh sense of optimism for UK shoppers, with warmer weather and lower prices for essential items encouraging overall growth in online spending”. 

Sure enough, online expenditure by UK consumers during 2025’s first quarter amounted to £26.2 billion, with the third month of the year contributing £8.8 billion to this total. 

The latter figure represented a 3.5% jump on the situation 12 months earlier, demand for summer dresses having reportedly played a key role. 

Where did Adobe get these intriguing ecommerce numbers from? 

Adobe Analytics gathers this data on consumer behaviour through the tracking of hundreds of millions of visits to retail sites by shoppers in the UK every month. 

In order to provide further instructive findings, Adobe also keeps a close eye on the online prices of 100 million Stock Keeping Units (SKUs) across 18 product categories. 

UK shoppers were seemingly rejuvenated by the sunniest March on record, as they began their spending on warm weather-related products at an earlier stage of the year than normal. 

As they did so, they placed a strong emphasis on e-tail shopping – indeed, online spending on outdoor furniture during the month saw an 86% increase compared to February. 

Meanwhile, spending specifically on dresses over the course of March was 23% higher than had been seen in February. For comparison purposes, the jump in expenditure on dresses from February 2024 to March 2024 had been a mere 4%. 

As aforementioned, a notable drop in online prices for key items also seemingly got shoppers moving. The prices of personal care products, for instance, were 2.6% down in March compared to February. 

Our London-based professionals are ready to assist with your growth journey 

If, then, the first few months of the year have seen steadily more upbeat attitudes among your lifestyle, luxury, or fashion brand’s target customers, you can be bet that there is reason to feel positive about your business’s growth prospects over the months to come. 

To have a conversation with the experts at our ecommerce marketing agency about how you can realise your brand’s potential throughout this encouraging period of 2025, please don’t wait any longer to reach out to Skywire London.