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Can SEO go too far?
Email Pixel Tracking Consent Update
How does advertising work on LLMs?
ChatGPT + AI-Powered Ads
How to guide customers through a complex user journey
Is there still space to tell your brand story on an LLM?
Does AI threaten the exclusivity that luxury brands rely on?
The psychology of luxury branding
How are luxury jewellery brands shaping the world of ecommerce?
AI + The Purchasing Journey
Introducing Skywire AI
AI for Leaner Business Growth
ChatGPT, Claude or Gemini: Which is best to get your business discovered?
How do you tell the story of your history and brand heritage?
How to own your brand heritage
From Heart to Cart: Insights from Valentine's Day 2026
Lectra study highlights luxury brands' pursuit of new strategies for growth
Luxury sector to see only modest growth in 2026 as financial challenges bite
Fashion sees fewer retail activations in early 2025, but beauty thrives
AI-Powered Ads: The bespoke edge in luxury marketing
Why January Is the Best Time to Review Your Digital Strategy
The death of the one-day spike: Is Black Friday disappearing?
Strategic SEO in the Age of Large Language Models
Miami Fashion Week reaffirms its commitment to bridging physical and digital worlds
Price moderation may be returning to the luxury sector, new study indicates
Gen Zers ‘prefer saving to spending’, with implications for luxury
Transformation efforts ‘helping to ensure the luxury sector’s resilience’
Warm weather helps push up UK clothing sales during August
3 themes that look set to define London Fashion Week’s ‘Super September’
Groundbreaking inclusive fashion show unveiled by spinal cord injury charity
UK shoppers spend more than £162 billion on clothing a year, says new report
eBay continues to spotlight pre-loved fashion through the SS26 catwalk season
Britons’ “soaring” expenditure in the EU prompts fresh call for tax-free shopping comeback
Consumer brands ‘could surpass luxury labels for the first time since 2010’
Amid shopper pushback, high-end brands slow their price increases
UK online fashion sales fared strongly in June, amid emerging “GenAI revolution”
TikTok study indicates social platforms are increasingly key to young buyers’ luxury experience
Clothing a key spending category as UK retail industry gets more optimistic
Consumer authorities worldwide urge against greenwashing by fashion retailers
Over half of UK shoppers ‘have purchased fashion or accessories online in past year’
Pinterest’s AI-oriented visual search upgrade could have intriguing implications for fashion ecommerce
UK stores ‘failing to re-engage shoppers post-checkout’
Social shopping for beauty and fashion items reportedly ‘booming’ in the UK
New size inclusivity report indicates backsliding plus-size representation on AW25 catwalks
More than a quarter of UK fashion and beauty shoppers ‘purchase directly through social media’
Both online and offline UK fashion sales were on the up in January 2025
Do luxury fashion brands’ Golden-Quarter results indicate good things for 2025?
Entrepreneurial students still worry about the cost of living, but are determined to invest in fashion
Copenhagen’s minimum sustainability requirements adopted for London Fashion Week NEWGEN brands
Will 2025 be a “rebound” year for luxury brands?
Amid flat luxury spending, have high-end brands paid the price for overlooking younger shoppers?
New McKinsey report underlines the scale of the challenges facing global fashion in 2025
UK undergoing physical retail revival, spearheaded by Millennials and Generation Z
Luxury’s grasp on The Lyst Index shows signs of slipping, as Miu Miu reclaims top spot
Study finds that upmarket brands must ‘create lasting memories’, not just beautiful products
Unexpected sales drop for LVMH underscores the luxury sector’s challenges in 2024
Amid Rush’s impending exit, British Fashion Council commences search for new CEO
Luxury brands warned about post-COVID “normalisation of consumption”
eBay announces its first-ever Pre-Loved Fashion Week in London and New Yorkut it manifests seriously in fashion
“Very demure” may be a satirical viral trend, but it manifests seriously in fashion
Weak yen currency drives a surge in luxury shopping among tourists in Japan
Evidence remains of persistent fashion-price deflation in the UK
AI investment is massively climbing among luxury brands – but why?
Are China’s wealthy shoppers leaning towards more understated fashion?
Will London fashion outlets benefit from Paris Olympic disruption?
Luxury brands choosing increasingly large physical retail spaces in Europe, new report indicates
TikTok Shop launches second-hand luxury fashion offering in the UK
London Fashion Week June set to “ignite a cultural moment” in 2024
Coachella: A Case Study in Marketing Mastery
Luxury Jewellery Ecommerce Trends
High-end brands welcome in Lunar New Year — but not everyone is convinced
Should your fashion brand branch out into beauty?
Gucci nudges higher in the Vogue Business Index of luxury brands, but Louis Vuitton remains on top
Resurgent outbound Chinese tourism brings hope for high-end brands
Solid sales growth for luxury brands during 2023’s third quarter – but are labels set for a winter discounting spiral?
UK fashion retail ‘had especially difficult November’ with declining sales
December means the season of the fashion pop-up in London
UK Government failures ‘stopping consumers from achieving big savings on eco-friendly choices’
Even luxury brands ‘facing a worsening retail outlook in the UK’
AI’s trend forecasting capabilities are bringing profound implications for the fashion sector
Diwali 2023 set to see big jump in spending on luxury goods
Instagram ‘still the most influential social network for brands’, says Launchmetrics
Slowing sales growth at LVMH indicates the possible end of global luxury’s post-pandemic boom
New London show celebrates Black British fashion, culture, and creativity
Seven in ten UK luxury fashion consumers ‘in favour of AR shopping solutions’
Half of European consumers ‘prepared to pay 10% extra’ for sustainable luxury fashion
Luxury Branding Tips
What is Atomic design?
3 Reasons you should be using Klaviyo
Istanbul Fashion Connection presents solutions to help bolster the industry’s sustainability
What applications might the fashion sector have for Apple’s new Vision Pro headset?
Louis Vuitton tops the list of the world’s most popular luxury brands – but Dior and Gucci also fare well
Is now the time for fashion retailers to block customers who return too many items?
Cost and sustainability-minded consumers ‘turning to second-hand platforms more often than social media for fashion purchases'
How luxury brands such as Coach and Gucci are enjoying profit in China from pandemic investments
What implications could the generative AI revolution have for digital sustainability?
What is ‘quiet fashion’, and how will it define 2023?
Could Chinese luxury aficionados do their shopping largely ‘in-house’ in 2023?
Fashion shoppers in the UK ‘want to see sustainability and authenticity from brands’
Christmas Countdown Checklist 2022
Chinese Digital Marketing Overview
Luxury fashion brands ‘generating particularly high shareholder returns’ as global turbulence continues
Klaviyo becomes the recommended email solution partner for Shopify Plus
Generation Zers drive high levels of ‘fast fashion’ returns, despite environmental concerns
Fashion sector provides a bright spot in otherwise challenging picture for UK retail during June
Skywire is proud to support Positive Luxury
Amazon makes its bold move into the luxury fashion space in the UK and Europe
GQ targets Web3 audiences with its move onto Discord – but what does it all mean?
How is luxury brands’ relationship with digital content changing?
Challenging Fashion’s Climate Impact
Fashion Brands Accused of Greenwashing
‘Adaptive fashion’ puts forward its ever-continuing relevance
Luxury Ecommerce in the Middle East vs COVID-19
Luxury Brands Price Increase
Customer Loyalty Programmes
Christmas Countdown Checklist
CRM: The Skywire Essentials
Join Clubhouse
Thought
TikTok x Walmart
Luxury Jewellery: A Landscape Review
Is this the standard for new brand launches?
Growth Plans
New Faces at Skywire
Think Pink
NUXE Summer Facebook Competition
Summer Sales 2016
Instagram Reaches 500 Million Users
Father’s Day Gift Guide
Skywire’s Guide for Summer Weddings 2016
Pinterest for eCommerce
Q&A with Cristina Boydell: Digital Account Manager at Skywire Studios
Fashion goes digital
Benefits of the latest Google PPC ad change
Skywire’s weekend retreat to Tonedale House
Digital Marketing Trends 2016 for luxury brands
When to post on social media
Pretargeting: The online marketing technique of 2016
Happy Holidays from all at Skywire
SkyWars – The Force Awakens Review
Checkout this Infographic
Black Friday & Cyber Monday Round up
The Power of Video Marketing
Welcome to Skywire for all things digital
Skywire’s Christmas Gift Guide 2015
6 Top Tips in getting your digital business ready for Christmas
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