Many luxe branding specialists and their clients that are engaged in matters of fashion circularity will have reason to get excited about the upcoming second edition of the Fashion Act trade show. That’s because circularity will be the “central theme” of the event, which is scheduled to be held at the New Cap Event Centre in Paris on 14^th and 15^th May 2025. 

The trade show – organised by a consulting firm that focuses on the sustainability of fashion – is this year set to explore traceability and the environmental footprint within the industry. 

What topics will be explored at the latest Fashion Act, and who will be exhibiting? 

The latest information on confirmed exhibitors for this year’s event can be found at www.fashionact.fr. At the time of typing, the list includes such names as La Belle Empreinte, Carbonfact, Fairly Made, TextileGenesis, Save Your Wardrobe, Prolong, Weturn, PRELOVV, and By Expert. 

Of no less interest for many observers, however, will be the rundown of topics the organisers have pledged the latest show will concentrate on. 

Among these crucial issues will be environmental labelling at both French and European levels, and scientific advances in the fashion sector – particularly with regard to extrinsic sustainability, which is a key element of upcoming legislation in Europe. Also expected to be discussed at the event is legislation aimed at curbing “fast fashion” practices. 

A highly relevant and informative interactive programme

The organisers of Fashion Act 2025 have announced an “immersive and interactive” programme comprising the following elements: 

• Sector experts and decision-makers leading strategic conferences and testimonials 
• An exhibition space showcasing circular solutions, drawing attention to advancements in traceability, environmental impact, and new circular models such as repair services, reuse schemes, recycling processes, and second-hand markets 
• Expert masterclasses and workshops tackling these major issues 
• Opportunities for brands, industry participants, startups, experts, and institutional representatives to network, thereby helping to drive forward the sector’s transformation. 

Hopes that Fashion Act 2025 will be a “catalyst for solutions” amid “increasingly complex crises” 

A press release issued earlier in March to set out details about the event, stated that “in a context where the fashion and luxury industry faces increasingly complex environmental, economic, political, and geopolitical crises, this event stands out as a key moment for dialogue and collaboration among all stakeholders.” 

The organisers added that Fashion Act 2025 aimed to be a “catalyst for solutions” amid “regulatory and economic tensions” that are redefining brands’ strategic priorities. 

In short: now is the time for fashion and luxury players to get proactive in adapting to fast-moving changes affecting and reshaping the sector. 

Looking to the years ahead, legislation will be a major focus for European fashion 

Even simply from a “regulatory” standpoint, brands across the French and European markets will need to prepare for the “tsunami” of changes that are set to peak in 2028. 

For example, by that year, textile marketing will be governed by strict ecodesign criteria, alongside the Digital Product Passport (DPP)’s implementation. 

The Fashion Act 2025 press release also mentioned such regulatory developments as the introduction of Extended Producer Responsibility (EPR) in Europe under the Waste Framework Directive (WFD), as well as the Corporate Sustainability Reporting Directive (CSRD). 

Join forces with Skywire London to help propel your brand to growth in 2025 

Needless to say, these are not-altogether-predictable times for fashion on the “Old Continent”. Certainly, clients of luxe branding specialists both on and beyond mainland European shores need to get themselves ready for the raft of changes. 

To learn more about the role our strategic, creative, and digital specialists at Skywire London can play in helping your fashion, luxury, or lifestyle brand to navigate this ever-evolving economic landscape – and achieve growth in the process – please contact us today.  

Photo by Cherie Birkner on Unsplash