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Digital Marketing

What is ‘quiet fashion’, and how will it define 2023?

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In a world where global connectivity allows us to learn about trends instantly, the world of fashion is constantly evolving around us. As the demand for sustainable brands and clothing increases, designers are looking for ways to make lasting statements that don't rely on constant turnover, fast fashion, or only ever being subject to fleeting trends.

This has led to a movement called ‘quiet fashion’, which looks set to play a major role in the sartorial landscape of 2023. Quiet fashion focuses on minimalistic design, environmental consciousness, and building a wardrobe that is designed to stand the test of time. 

We took a closer look at the concept of quiet fashion, and the impact it is likely to have on 2023 and beyond.

What is quiet fashion?

In the simplest terms, quiet fashion is all about creating timeless pieces that are designed to last, rather than spending resources on cheap, fast-fashion pieces that will be worn for a season and then discarded.

This change means focusing on quality fabrics, classic silhouettes, and muted colours, rather than chasing the latest trends, and requires looking for sustainable materials which will last for many years, such as organic cotton or recycled polyester, and avoiding more transient synthetic fabrics. 

By investing in these timeless pieces, the fashionista can create a wardrobe that will feel vital and relevant for years to come without feeling quite so much urgency to constantly buy new items.

How will quiet fashion define 2023?

The impact of quiet fashion is likely to be felt in 2023, as style aficionados continue to take a growing interest in, and gain awareness of, the environmental impact of fast fashion, and look for ways to reduce their carbon footprint. As a result, we are likely to see a shift away from disposable fashion towards investing in quality pieces that will provide many years of longevity.

This shift is also likely to be reflected in the habits of the fashion industry itself, as more and more brands focus on creating timeless pieces. We are likely to see a move away from fast-fashion retailers towards sustainable, ethical brands that prioritise quality over quantity.

Overall, quiet fashion is set to define 2023 by encouraging people to invest in timeless pieces that are designed to last, rather than chasing the latest trends and focusing on short-term aesthetics.  

This shift is likely to have a positive impact on both the fashion industry and the environment, as more people become aware of the environmental implications of fast fashion and look for ways to reduce their own negative impact on the only Earth that we have. 

If your brand expects to engage with the ‘quiet fashion’ sensibility and ethos in some way during 2023 or further, partnering with the most suitable digital marketing agency for fashion brands will help spur on your growth and success. 

Reach out to Skywire London today to learn more about the possibilities for how we could work together. 


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