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Skywire took over the De Beers Jewellery Magento website when appointed the lead global web agency in 2016. We completed a website refresh at the end of last year including their navigation, homepage, store locator and appointment booking capabilities.
The old website had an outdated design and usability issues, particularly with the appointment booking function. Our goal with this website refresh was to give De Beers’ website a more luxurious, responsive design as well as improving the customer journey. In addition to the redesign, we built some new features. We added a brand new “All Stores” page which allows customers to view a map of all the De Beers brick and mortar stores across the globe. We also created a Nearest Store hover feature that informs customers which store is closest to them without having to leave the page. See below for a comparison of the website’s ‘Before’ and ‘After’ shots, along with the issues we addressed in our design and UX changes.
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