From 25^th September until 3^rd October, Paris Fashion Week was back – and it’s fair to say that the series of designer presentations throwing a spotlight on likely spring-summer ‘24 fashions, retained its ability to get people talking. 

So, what were attendees getting worked up about in the French capital this time around? Below, our luxe branding specialists have picked out just three of the key themes. 

‍Zendaya’s plunging white gown – although she had no shortage of competition 

The Euphoria actress will always be a head-turner for all the finest reasons. But even by the 27-year-old’s usual jaw-dropping standards, she got tongues wagging with the daring white dress she donned for the star-studded Louis Vuitton show. 

Many an eye was certainly drawn to the plunging gown’s top zipper that had been pulled down to her midriff, this being complemented beautifully by the bottom accent zipped open to her mid-thigh. Her stunning look was completed with matching stilettos and minimal Bulgari jewellery. 

Still, there was hardly a lack of entrancing star turns at the event. Grabbing headlines of their own were Chloë Grace Moretz in an all-black leather outfit, and Ana de Armas, whose bronze sequin ensemble and bra enabled her to flaunt her abs to impressive effect. 

‍Stella McCartney’s sustainable market 

“Fashion has always been a place where people find their family and their gang, and this is a moment for a community who care about fashion and the environment to come together. And also, who doesn’t love a French market?” 

Such were the words of the fashion designer quoted by The Guardian, explaining her decision to use Paris Fashion Week as an opportunity to host a “plant-based, nature positive, solution-focused” street market. 

There were 21 stalls in all as part of the project, showcasing sustainable offerings ranging from Linda McCartney veggie burgers to “crochet” minidresses made from seaweed. 

Speaking of her parents, McCartney also collaborated with her father for part of her catwalk collection, which served as a celebration of hand-me-down clothing. 

In the newspaper’s words, “Wings graphics taken from her parents’ life on tour were reworked on organic cotton T-shirts, worn with embellished waistcoats that borrowed a vibe from Paul McCartney’s 1970s stage-wear.” 

‍Sarah Burton’s final collection for Alexander McQueen 

While this wasn’t a Paris Fashion Week that played host to great numbers of the represented designers venturing into dramatic new territory, it was one that offered plenty of its own charms and sources of intrigue in spite of that. 

This much was highlighted by the Financial Times’ fashion editor Lauren Indvik, who drew attention to the Alexander McQueen collection – the final one to be presented by Sarah Burton, following 13 years as the Kering-owned company’s artistic director. 

With Burton having recently announced that she will depart Alexander McQueen, Indvik declared her last collection for the brand “a final bow to remember, with a glittering front row (Cate Blanchett, Elle Fanning) and a heartfelt, sometimes violent collection”. 

It was a collection that, in Indvik’s words, “offered twists on signatures she and her team long ago perfected”. 

The latest Paris Fashion Week, then, proved a more than worthwhile one, even if it represented an evolution of many of the featured designers’ existing themes, instead of being altogether startling. 

For a more detailed discussion of how your own fashion, lifestyle, or other high-end brand could achieve greater impact and growth in the months and years ahead with the able assistance of our luxe branding specialists, please feel free to contact the Skywire London team today.

Photo by Celine Ylmz on Unsplash