Our top tips for building your luxury brand and most importantly how to maintain that title.

1. Know Your Value 

We’re worth it. And if you want it, you’ll pay for it.

You're probably thinking that you should stay within competitive pricing. But, you're most likely doing more damage to your image in doing so.

Undervaluing your services or product can cause doubt in consumers' minds. Higher pricing demonstrates your worth, highlighting that you are premium and confident in your brand.

2. It's Invite Only

You always want to be at the party you weren't invited to.

By embracing a ‘high-end’ pricing model you've created an exclusive image. Not everybody can have you, but now they want you.

Another way is limiting the quantity you stock of each product line. Offering only a finite amount will provoke a sense of urgency and need as the consumer knows its limitations.

3. Make Your Mark

Master the art of selling your brand. By using your logo to do so.

Think of all the timeless luxury brands. What do they have in common? They all sell products with their logo embossed, printed, sculpted into their product.

Why? Consumers after understanding your value, your exclusivity now want to be be a part of your brand and what it represents: Luxury.

And, doing so you are getting unlimited and free promotion.

4. Create a Legacy

We are curious to know the name behind the brand.

Make consumers obsessed over your brand's story. Curiosity is what drives us. We no longer want to buy, we want to know who we are buying from.

This in turn will eventuate to loyal followers. These loyalists are the ones who will bring in new business with the most powerful marketing tool: Word of mouth.