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Cordings of Piccadilly are one of Skywire’s longest standing clients and are globally known for their quintessentially British country clothing and tailoring. In November 2016, we collaborated with the Cordings team to give their ecommerce site a fresh new look and bring the design and functionality up to date and in line with modern day best practices.
The overall aim of the new site was to gain 20% growth in terms of revenue over the next year by making improvements to the site’s responsiveness, navigation, homepage, category pages and product pages and adding some brand new features to the site. Since last year there has already been a 125% increase in revenue and we are proud to say we’ve well and truly achieved our goal!
We’ve outlined below some before and after shots of the main and key improvements of the site.
Homepage
What it looked like:
Website Refresh
Navigation
What it looked like:
Website Refresh:
Category Pages
What it looked like
Website Refresh
Product Page
What it looked like
Website Refresh
As well as refreshing and refining the current website, Skywire introduced a new section called the Cordings World, pictured at the top of the article. This section was built on WordPress and functions as Cordings’ ‘social and brand hub’ where customers can find anything and everything one would want to know about Cordings such as company history, style inspiration and upcoming Cordings’ events and competitions.
Another new feature to the site is the ‘British Style Genius’; an area that both educates customers about the history of most iconic and famous Cordings clothing as well as provides styling examples. Readers can also learn about the the key benefits of the iconic Cordings’ pieces and the unmistakable quality of the materials.
To see Cordings’ fresh new look and features go to www.cordings.co.uk and don’t forget to sign up for their newsletter to be the first to know about the incredible offers and promotions running throughout the year.
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