Most of the UK’s relatively casual fashion observers might be only just altering their wardrobes in line with the suddenly biting temperatures of the British autumn. However, that hasn’t prevented the Spring/Summer ’25 edition of London Fashion Week (LFW) from introducing some fresh trends the most style-conscious are already incorporating into their looks. 

2024 is, after all, LFW’s 40^th anniversary year, so one might expect some bold and momentous ideas to fit the enormity of the milestone. 

This year’s collections in the UK capital haven’t disappointed, with the below aesthetics particularly catching the eyes of our London Shopify Plus experts and digital marketing professionals. 

The re-emergence of the ‘90s black midi dress 

If it seems that all parts of our popular culture have been revisiting the decade of Loaded, the PlayStation, and – erm – Oasis in recent times, LFW SS25 further confirmed that suspicion for many onlookers with its embrace of ‘90s-esque black dresses recalling the era’s icons. Such brands as Alaïa, Calvin Klein, Nensi Dojaka, and Karoline Vitto all got in on the spirit. 

The necklines keep on getting lower 

Quite a number of us have only just become accustomed to the “feral party girl energy… laced with a vaguely unsettling dose of millennial anxiety” that was the “brat summer” aesthetic inspired by Charli XCX. So, it perhaps shouldn’t be overly surprising that its influence looks set to linger into next spring/summer, epitomised by the ultra-low necklines put on the London catwalks by the (literally) navel-gazing Masha Popova and Jawara Alleyne. 

Another big moment for balletcore 

The high-brow art form of ballet is continuing to provide a rich stream of inspiration in the high fashion sphere, as demonstrated at LFW SS25 by such designers as Bora Aksu, Simone Rocha, and Chopova Lowena. This time, a decidedly grungy vibe has been lent to traditionally hyper-feminine attire, through such offerings as peplumed petticoats, layered tutus, rolled-up organza clutches. Basically, this is one more trend that “has legs”. 

Fifties ‘tradwife’ sophistication 

Glamour reminiscent of the golden age was also given embodiment on Fashion Week catwalks, with ample commitment to Chanel-esque slip silhouettes and wasp waists. It is a further reminder of how profoundly TikTok trends have permeated London fashion culture, with Richard Quinn – based in the UK capital – and Irish designer Paul Costelloe demonstrating the look’s relevance and applicability to today’s runways. 

Bold and inventive shoulder styles 

The shoulders proved a persistent focal point for sharp looks at LFW SS25. Whether one was most drawn to the padded, angular vibes of Marques’Almeida’s dresses and co-ords, the fringed capes and statement ruffles of Edeline Lee, or even simply the big, wing-like frames that Harris Reed served up, there was no shortage of unforgettably striking shapes. 

May one or more of these tendencies find their way into your personal wardrobe or exert their influence on the collections of your fashion brand? Whatever your answer, if you ask us, they’re certainly styles well worth spreading the word about. 

For advice, guidance, and support enabling you to achieve a higher profile and greater online impact for your fashion-oriented business during the remainder of 2024 and into ’25, please enquire to our London Shopify Plus experts and strategic and creative specialists. 

Photo by Dyana Wing So on Unsplash