2025 may be a New Year, but some things about the fashion sphere certainly won’t change in that year – such as the importance of the sector continuing to optimise its sustainability practices. 

So, the return of the responsible fashion show Source Fashion, scheduled for Olympia London from 18^th to 20^th February, will be a timely one. 

The event is expected to bring together hundreds of makers and manufacturers from such major sourcing regions as the UK, Turkey, India, Taiwan, China, Ethiopia, France, and Portugal. In one location in the English capital, international makers and manufacturers will have the opportunity to engage with the UK fashion buying community. 

What can attendees expect from the leading European responsible fashion event? 

Raw materials, fabrics, trims, packaging, and contract manufacturing services are all expected to be on display, and playing major parts in the conversation, at Source Fashion 2025. These elements, combined, allow for new product ranges to be brought to life. 

A significant change for the event’s next edition will be an overhauled floor plan that categorises exhibitors by product type. 

Also set to be introduced is a content space, Source Debates, focusing on tackling subjects of critical importance to sustainable fashion. It is expected to challenge the status quo and explore workable solutions by encouraging dialogue among industry experts, brands, and attendees. 

Not everything about the February iteration of Source Fashion will be about change, however. The existing Catwalk Stage will be present and correct, showcasing live catwalks three times a day. Furthermore, guests at the event can look forward to case studies, panels, and interviews with major figures in fashion retail. 

“Source Fashion is home to inspiration and endless possibilities” 

Event director Suzanne Ellingham stated: “Our show nourishes meaningful connections. We are passionate about bringing the brightest minds in the industry together by enabling global manufacturers and suppliers to meet with buyers who want the security of knowing every conversation is one that could lead to the creation of a new range.” 

Describing the event as “home to inspiration and endless possibilities”, she added that the organisers would be “announcing a host of new content and continuing to delve into the big questions around fashion, sourcing, de-growth, and the language of sustainability.” 

With the July 2024 show having seen such household-name and influential brands and retailers in attendance as ASOS, John Lewis, House of Fraser, Lyle & Scott, Reiss, Toast, Sainsbury’s, and Paul Smith, few industry observers would bet against the February 2025 edition being a similar success story. 

Transform and optimise your fashion brand’s growth journey with Skywire London 

Whatever your own brand’s engagement with sustainability matters has been so far, and whatever positioning you might look to adopt in the future, you will almost certainly recognise the importance of having the right strategic, creative, and marketing professionals by your side. 

This is precisely what a partnership with Skywire London can make possible for your brand, as you look to deliver the consistent digital excellence that will drive awareness, sales, and growth. 

For a chat to us about what it could mean to make us your fashion, luxury, or lifestyle marketing agency for 2025 and beyond, please don’t hesitate to get in touch with our team. 

Photo by Harper Sunday on Unsplash