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Digital Luxury, Fashion + Lifestyle Specialists

Digital Marketing Trends 2016 for luxury brands

Another year has passed and we have already been noticing the world of digital marketing making more and more changes and it is only half way through January. Skywire have put together our top picks of luxury digital marketing trends that will carry us through 2016.

So here we go…

  1. Storytelling – It is no surprise that luxury brands are not just about their quality craftsmanship and coveting products but owe a lot of their success to their heritage stories. Creating videos, GIFs or rich media to tell your unique story will help you drive sales. Our clients Asprey,  ME+EM, The Wellesley and Johnstons of Elgin to name a few use videos throughout their marketing strategy.

Me + Em blog with video

  1. Collaboration – Fashion bloggers are a fantastic and effective way of getting your brand out there and see an increase in those conversion rates. Luxury fashion brand, Three Floor Fashion interview bloggers regularly in their blog as well as implemented their own affiliate program.

Three Floor Fashion blog with  Mariko Kuo

  1. Optimization – From email marketing to overall website design and functionality to everything in between, it is critical to fully optimise your online marketing tools as mobile will completely dominate desktop and portable devices will no longer be an option. Google in particular are banking on desktop traffic fading away entirely leaning towards money resting on mobile-focused advertising. Across the board our clients online ads have a higher CTR on mobile and tablet than on desktop.

Asprey Mobile Remarketing Ads

Asprey desktop remarketing ads

  1. Instagram – With Instagram’s 3 type of advertising formats: video, photo and carousel it is no wonder that is had become a favourite advertising solution that drives real business results. The diverse mobile app also allows businesses to add call to actions to their advertising platform.
Instagram Ads

http://blog.business.instagram.com/post/128686033016/150909-advertisinglaunch

These 4 little marketing tips and tricks, I assure you will help drive sales and see efficient results and without sounding nerdy, have a big element of fun about them.

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