The 1st of December is here which mean customers will be going Christmas shopping crazy, particularly online Christmas shopping to avoid the terrifying nightmare of queues.
The festive period accounts for a huge 40-80% of annual sales making it the best time of year to make the Christmas season work for your e-commerce business. The eCommerce and digital marketing pros here at Skywire have put together of our top tips on marketing your business for Christmas and how to give it that little bit of festive sparkle.
1. Subtle Christmas Animation
For our country-loving client, Cordings, we designed a subtle Christmas animation involving the adorable Mr and Mrs Pheasant and a cheeky frosting of snow. Each week in the run up to Christmas the animation would be added to creating a story. These types of additions will help your shoppers get into a festive mind-set and encourage them to shop through your entire gift guide. By promoting this fun festivity on your social media pages and blog, you will naturally attract new customers and engage with existing ones.
2. Christmas up your pages
A cute little robin, a spring of holly, a Christmas hat or even a layer of snow can give your site that added touch of festive cheer. This is an effective way to send out your Christmas message and attract more visitors to your site. Continue this Christmas feel throughout your site by integrating a similar and consistent design on your sliders and campaign images.
Our beauty client NUXE have executed this perfectly with snowy backgrounds on their gift pages.
An easy way to update your homepage for Christmas is by using an simple plugin on the site:
3. Offer gift-wrapping
The thought having your presents gift-wrapped for you at Christmas…oh how much time will be saved! No matter how simple or elaborate, gift-wrapping is an added customer service that makes an impression about the quality of the gift that’s inside. By designing a section on your homepage or adding a tab in the header of your site, it is vital to share this service with your visitors.
Skywire designed and built a gift-wrapping service for some of our clients , such as the Scottish cashmere brand Johnstons of Elgin and Cordings London.
4. Gift Guide Blogs
There is no shortage of gift guides around during the joyous season and customers expect this. Social media provides a goldmine of opportunity so make sure it is used wisely. Competitions never go a miss around this time of year. Write a compelling blog about your gifting products and post this content on social media. Facebook, Twitter and Instagram are a great way to promote your seasonal collections or services and never underestimate the power of a newsletter. Kiss the Moon shared their stocking fillers and special gifts on their ‘Bedtime Blog’.
We designed and built a stocking filler competition for NUXE’s Facebook page using an app called Shortstack, for the opportunity to win a hamper of beauty products. This was a great success in increasing the likes, engagement and database for NUXE UK.
NUXE UK FB page: https://a.pgtb.me/nknFP
5. Personalised gifts
What kind of present can be more appreciated than a personalised one.? All gifts can be given a finishing touch by adding a hand-stitched initial, an engraved date or a printed message to create that special sentiment. With this service, add in a lavish gift box and bags as you wouldn’t an extra special item being presented in an ordinary box now would you?
Johnstons of Elgin offer a unique embroidery service on a selection of their products to create a bespoke gift that is truly unparalleled., while Pink Lining offer ‘cracking Christmas gifts’ by personalising your present – whether a children’s bag or stocking – from only £10.
6. Christmas digital look book
In this digital age, creating a digital version of your printed look book, especially at Christmas, allows visitors to shop directly from the catalogue as they are on the go. Ensuring this feature includes share buttons, easily downloadable and proudly displaying it on your homepage, all adds to a new inspiring and engaging experience through multiple channels that can set you apart from other brands.
We designed and developed a clickable e-catalogue for Asprey in which directly takes the user to each product featured, making it an extremely user friendly addition for the luxury jewellery brand.
We also embedded a Christmas look book for Kiss the Moon, using ISSUU technology.
Overall, adding one or all of these tips, users are likely to spend more time on your Christmassy site as well as more likely to come into your store!