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Savoir handcrafts fewer than 1000 luxury beds a year, illustrating their principle of quality over quantity. Indeed, one craftsperson takes a bespoke bed, entirely crafted from masses of natural materials, from inception to completion. Commissioned for the Savoy Hotel and slept on by luminaries such as Churchill, Puccini, and Marilyn Monroe, we must slow down as life speeds up.
Skywire was approached to develop a global Direct to Consumer (DTC) strategy through accurate analytical reporting of their entire digital strategy, site and marketing activities to inform intelligent decision-making.
Having spent over a century perfecting the art of sleep, Savoir continues to make leaps of innovation to set new standards. The brief was to reflect this with a full review of their current digital marketing position to drive the company forward. Skywire considered a complete technical review of all digital channels against industry-standard benchmarks.
User Experience and Conversion Rates were identified as the key focus. Further investigations proposed a competitor audit, managing interactions with existing and prospective customers during the sales process, and optimising the website's technical configuration, content and relevant links.
Skywire completed an in-depth analytical UX/UI review of the existing site and user journeys to pinpoint digital pain points. Tactical short term and long term roll-out strategies were recommended to revise these and grow ecommerce by increasing the percentage of website visitors who take action with a CRO plan. Exploring existing CRM and SEO further informed comprehensive insights for development objectives to achieve growth targets.
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