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Positive Luxury shapes a sustainable future for luxury. Propelling the luxury industry’s leading sustainability certification, the Butterfly Mark, provides consumers with independent verified evidence. Luxury businesses can now soar in adherence with the highest standards of sustainability.
Skywire was appointed by Positive Luxury to strategise, re-design and reposition all branding, marketing communications, and digital platforms.
Aligning a sustainable approach, creative developed a concept that adopted a low carbon approach to their website. Sustainable UX and a lean website design focused on lighter weight content through preferred text over image, system only fonts, and a visitor saving energy night mode. Leading Green provider, Kinsta.com was selected to host the site. Brand new brand identity revealed a metaphorical re-emergence for Positive Luxury and the Butterfly Mark. Devising a comprehensive Brand Bible cemented universal branding consistency.
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