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Skywire was chosen to develop a global social media strategy for the prestigious fashion and design school, Istituto Marangoni London. Working directly with the school, Skywire first conducted a thorough analysis on paid and organic activities, identifying areas for improvement. From there Skywire developed a new strategic approach to both their organic and paid social media channels to increase the schools awareness and entice more students to enquire about their futures at the fashion school.
After a successful year, with over +14% channel growth in the last 6 months alone via Organic Social. The new Social Pillars and Content Hierarchy implemented by Skywire has not only resulted in a positive uplift in engagement and visibility of the school. But also now better shines a light on the fantastic intricacies of student life that helps to paint an enticing and realistic picture of higher education and alumni life beyond.
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