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Our longstanding relationship with the luxury lingerie brand I.D. Sarrieri continues to thrive, as we provide a comprehensive spectrum of design and creative services. From crafting brand identity and guidelines to managing their ongoing email marketing campaigns, I.D. Sarrieri has consistently trusted us to navigate their digital journey.
In 2023, we embarked on a transformative project to elevate the brand's positioning, refine its voice, and modernise its approach. This initiative included a complete overhaul of the brand guidelines, a redesign of the Shopify store, and the creative direction for their SS24 and FW24 campaigns.
Most recently, we ventured into the realm of generative AI for their latest campaign photoshoot. This innovative approach enabled us to create fantastical narratives—featuring models swinging from chandeliers and seated in oversized espresso cups—stories that would have been impossible to capture through traditional methods.
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