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Mary Ching

Skywire partnered with luxury shoe, jewellery and cashmere designer Mary Ching to design and build a Shopify ecommerce store to launch the brand in the UK and China.

De Beers diamonds
De Beers diamonds
De Beers diamonds
Mary Ching
Ecommerce Design & Build
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Skywire was tasked with creating a unique visual experience, reflecting the personality of the designer from Shanghai to London, enter The Chingdom! A series of initiatives were developed  to elevate the brand online to reach a broader audience globally through growth service.

  • Branding
  • Ecommerce Design &  Development
  • Creative Direction & UX/UI design
  • Shopify Build
  • CRM & SEO
  • Social Media Management
  • Ongoing maintenance


Skywire developed the overall brand identity, the world of Mary Ching. This research was  used to  create the brand bible enabling us to develop the creative direction and approach for designing the website.

Ecommerce Design &  Development

Skywire customised the Shopify theme featuring a Parallax effect on the homepage, me-moji animations of the designer across the site, and the scrollable China-Britain ‘Great Wall’ on The Chingdom page.


The CRM programme developed plans a customer journey across all newsletters and  emails . All design and content is consistent across all communication. Skywire Optimised SEO content including metatags and descriptions to improve the site’s ranking on Google.

Social Media Management

Skywire developed and implemented  the social media strategy for Mary Ching across Instagram and Facebook. We develop, design and schedule all social post activation including static posts, stories and reels on an ongoing basis.

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