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Performance Optimisation for Luxury Ecommerce

A 1-second improvement in page load time can increase conversion rates by up to 27%. For luxury ecommerce, that translates directly to revenue.

Core Web Vitals

LCP, INP, and CLS optimisation to meet Google's performance thresholds. We analyse real-user data and lab metrics to identify and fix the specific bottlenecks affecting your site's performance scores.

Frontend Performance

Image optimisation, code splitting, lazy loading, critical CSS extraction, and asset delivery strategies that ensure your pages load fast on every device and network condition.

Server & Infrastructure

Server-side rendering optimisation, caching strategies, CDN configuration, and database query optimisation. We ensure your infrastructure delivers content to customers as quickly as physically possible.

Conversion Optimisation

Beyond technical speed, we optimise user journeys for conversion — streamlining checkout flows, reducing form friction, and improving product discovery to maximise commercial performance.

Measurable results

Every optimisation we make is measured against clear baseline metrics. We provide before-and-after comparisons for Core Web Vitals, page load times, and conversion metrics, so you can see the commercial impact of each improvement.

Our approach is iterative — we prioritise optimisations by expected business impact, implement them in focused sprints, and measure the results before moving to the next opportunity.

Frequently Asked Questions

What are Core Web Vitals?

Core Web Vitals are Google's metrics for measuring real-world user experience on web pages. They include Largest Contentful Paint (LCP) for loading speed, Interaction to Next Paint (INP) for responsiveness, and Cumulative Layout Shift (CLS) for visual stability. These metrics directly influence search rankings and user experience.

How do you identify what to optimise?

We use a combination of real-user monitoring (RUM) data, lab testing tools (Lighthouse, WebPageTest), and performance profiling to identify the specific bottlenecks affecting your site. We prioritise fixes based on their expected impact on user experience and conversion rates.

Will optimisation changes affect our site design?

Our optimisations are invisible to users — they experience faster load times and smoother interactions without any visible design changes. Where we recommend design adjustments (such as lazy loading below-the-fold images), we work with your design team to ensure brand standards are maintained.

How quickly will we see results?

Technical improvements are visible immediately in lab testing tools. Real-user metrics typically show improvements within 1–2 weeks as data accumulates. Search ranking benefits from improved Core Web Vitals may take 4–8 weeks to materialise fully.