Performance Optimisation for Luxury Ecommerce
Improvements in speed and usability can make a meaningful difference to customer experience and commercial performance.
Core Web Vitals
We use real-user data and lab measurements to understand LCP, INP and CLS, identify performance bottlenecks and prioritise improvements against relevant thresholds.
Image optimisation, code splitting, lazy loading, critical CSS and asset delivery strategies can improve loading across a range of devices and network conditions.
We review server-side rendering, caching, CDN configuration and database queries to improve how efficiently the platform delivers content.
Beyond technical speed, we refine customer journeys by streamlining checkout, reducing form friction and improving product discovery to support commercial performance.
Measurable results
Where suitable baseline data is available, we measure optimisation work against agreed metrics. This may include before-and-after comparisons for Core Web Vitals, page-load times and conversion measures, helping teams understand the effect of each improvement.
Our approach is iterative. We prioritise opportunities by expected business impact, implement them in focused sprints and review the available results before selecting the next area of focus.
What our clients say
“The team brought exceptional expertise, commitment and creativity to every stage of the process.”
Jade Forrester Canary Wharf Group
Frequently Asked
What are Core Web Vitals?
Core Web Vitals are Google metrics for aspects of real-world page experience. They currently cover loading performance through Largest Contentful Paint, responsiveness through Interaction to Next Paint and visual stability through Cumulative Layout Shift. Google uses Core Web Vitals within its wider ranking systems, but good scores alone do not determine search position.
How do you identify what to optimise?
We combine suitable real-user data, lab testing and technical profiling to identify bottlenecks and journey friction. Opportunities are prioritised against customer impact, technical risk, effort and commercial goals, then validated against the available baseline.
Will optimisation changes affect our site design?
Some optimisations happen behind the interface, while others may affect assets, layout or interaction behaviour. Any visible change is identified during planning and reviewed with the relevant creative or product team so performance and brand requirements can be considered together.
How quickly will we see results?
Technical changes can be checked in lab tools soon after release, while real-user data needs sufficient traffic and time to form a useful comparison. Commercial and search effects do not follow a standard timetable, so we agree the measurement period and interpret results against the baseline and other changes.
Discuss optimisation with Skywire.
Contact us