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Observations In Luxury

Growth Plans

Christmas Countdown Checklist!

It's that time of the year again and we're expecting Christmas and the Holiday season to be huge online this year so make sure you have all your features, campaigns, assets and timings planned well in advance.

To help you with your planning we've put together this handy topline checklist. Get in touch if you have any other great tips to share with our community and we'll do so in our monthly updates.
WRITTEN BY
SkYWIRE
Posted
May 28, 2020
Jan 29, 2020

As luxury and fashion online becomes increasingly noisy, getting the attention and custom of new visitors can be difficult, but our strategy lead, Mr Simon Hall is here to help…

Once upon a time, selling online was almost as easy as putting together a great looking website, sending a few emails and waiting for sales to come in.

Unfortunately, this is barely the case today (unless your name happens to be Demna, Virgil or Alessandro), which is why we’ve enhanced and developed the GROWTH side of our business to help with such conundrums as “how do tackle the question of acquisition” or “why is my conversion rate so disappointing – that was my best collection yet”.

Our resident growth expert, Simon has a long history in working with fashion, luxury and lifestyle brands to form broader perspectives that help set and achieve realistic smaller goals.

“It’s vital to look at how all channels work together. From social media for building awareness and educating customers, to direct response PPC campaigns driving the last click sale. Following the initial interaction and subsequent sale, we seamlessly move the customer into a lifecycle retention strategy ensuring we maximise value from every visit to the website. It’s not just about one aspect of the digital journey but ensuring all aspects are maximised to drive engagement and sales. This is what we preach and live by at Skywire Growth.”

And it works – he recently helped luxury womenswear brand The Vampire’s Wife achieve an astounding 90% increase in sales in 12 months through developing a structured plan with careful budgeting and sticking to it.

To discuss how to grow your ecommerce business with Simon, get in touch with us.

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