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+44 (0)20 7229 0202 | interact@skywire.co.uk

Digital Luxury, Fashion + Lifestyle Specialists

Why Should You Build a Responsive Website?

Responsive websites are no longer a trend but are now an absolute must.

Mobile usage has increased by 16% since 2010 and mobile ecommerce share is at 27% and these numbers are forecasted to continue on this incredible rise.

These figures highlight the importance of having a responsive and mobile friendly website in today’s tech savvy day and age. This does not mean however, you should invest in having a separate mobile app or stuffing all of your desktop site into a mobile site. Responsive websites only work if you prioritise which information and site elements to put on a smaller screen based on your business goals. You also need to think about user interaction and experience such as integrating touch screen features to aid navigation.

Skywire have collated our top benefits of why all online businesses should upgrade to responsive and mobile-friendly websites:

1. Sites will work seamlessly across multiple devices and browsers.

Asprey Responsive Website Design

2. Optimised websites make for a much faster and smarter user experience which will ultimately aid online conversion rates.

Harrys of London Responsive Website

3. Despite the higher cost of building a responsive site, they do have a longer shelf life lets say, as well as making it a whole lot easier to make upgrades and updates which occur across all desktop, tablet and smartphone versions.

The Wellesley Hotel Mobile Site
4. Google’s recent mobile algorithm now penalises websites that are non-responsive by lowering their SEO rankings. We suggest you make this change as this upgrade will instantly help some of your SEO problems.

Some of clients who have undertaken this transformation include Asprey, Three Floor Fashion, Derek Rose, The Wellesley Hotel and our latest site, Elemental Herbology.

If your luxury brand is seeking a brand new top of the range responsive website then please contact us directly. We look forward to hearing from you.

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