Online video marketing is not a force to be reckoned with. Videos now appear in 70% of the top results in search engines and a whopping 64-85% of viewers are likely to buy after watching that product video. This is no surprise with so many mobile apps and compatible technologies, such the global conglomerate YouTube and the likes of Vimeo, Instagram and the even the love/hate app, Snapchat.
Wouldn’t you much rather watch a compelling video over reading a sales article? This is exactly why the power of video is successful, especially in a generation of time-pressed consumers. But there is much more than sticking any old thing over YouTube or on your website. You have to be creative in giving your target market what they want or something that will improve their online shopping experience. Use a video or short 15 seconds animation on Instagram to promote a new collection or new product with an offer.
The world of luxury is taking videos by storm. Our mind instantly flickers to the Coco Chanel No 5 advert with Giselle and her surfboard with an unforgettable rendition of Grease’s infamous ‘The One That I Want’. Pure genius. If you can create one campaign video for your brand, you will have some incredible content to post on your social media channels for the month ahead.
Having your captivating video proudly displayed on your homepage keeps visitors engaged for longer, therefore taking in more information and leading to higher conversion rates. From this, you can add links to the video on your social media pages to attract new customers. For example, creating photo albums on Facebook or sharing posts on your Instagram page allows users to click directly to the relevant landing page for that product or service on your website.
Our client since Skywire began back in 2004, luxury jewellers Asprey, are a perfect example.
Equally as effective, our fashion client ME+EM use ‘Style Clinics’ and Behind the scene footage to incorporate video into their content strategy using short and sweet YouTube videos. Explore their YouTube account – https://www.youtube.com/user/ meandemstyle
If you don’t have the budget to have an all singing all dancing, Chanel-esque kind of video campaign, you can use existing photos of your products or services to make a powerful slideshow and add some exciting music.
Finally, Snapchat is a great way to share exactly what you are doing in the moment and to bag an extra few new audience members. For example Burberry used Snapchat to preview its Spring/Summer 2016 collection ahead of their show at London Fashion Week this year.
Videos on your landing page can increase conversion rates by 86% and 44% of customers purchase more products on sites that provide informational videos and these numbers are only rising.