Quintessentially

Quintessentially serves an international audience whose expectations are both global and deeply personal. Its digital experience must express one distinctive luxury brand while responding to different languages, locations and routes into membership.

Skywire has evolved the existing Craft CMS platform through technical strategy, UX/UI, frontend engineering and a structured editorial system. Modular content gives teams the flexibility to present services, locations, experiences, campaigns and thought leadership without losing consistency across the wider brand.

The platform supports ten live languages: English, Arabic, German, Italian, Spanish, Hindi, French, Japanese, Simplified Chinese and Traditional Chinese. Language-aware content, navigation and forms allow each market to create a locally relevant experience within one shared platform.

Skywire designed and developed custom private and corporate membership enquiry journeys. Multi-step forms adapt to location, language and enquiry type, then connect qualified information with Salesforce so the customer can move from digital discovery into the appropriate membership conversation.

Custom translation and form tools extend Craft CMS around Quintessentially's operating model. Editors can manage market-specific content and campaign journeys through a structured system, while shared components help the experience remain recognisably Quintessentially across languages and teams.

Skywire continues to support and evolve the platform through Craft CMS upgrades, consent controls, accessibility and responsive improvements, performance work and controlled deployment on AWS. Recent development has focused particularly on membership enquiries, multilingual forms, video and the responsible loading of third-party services.