Environ
Connecting guidance, ecommerce and operations
Environ combines science-led skincare with the knowledge of trained professionals. Its digital experience must help customers understand their needs and explore suitable products while preserving the confidence, education and care associated with the brand.
Skywire translated that approach into a customised BigCommerce storefront, bringing together technical strategy, UX/UI and platform development across product, content, search, account and ecommerce journeys.
A custom Skin Health Questionnaire guides customers through a clear sequence of questions and towards suitable product choices. Skywire designed and developed the customer experience and the middleware that securely connects each signed-in customer's questionnaire with the wider platform.
When an eligible customer places a paid order, the platform connects it with the relevant questionnaire entry for operational review before fulfilment. This turns the questionnaire into part of a joined-up customer and order journey rather than an isolated form.
Custom middleware also synchronises IIAA stock information with BigCommerce and connects approved orders to Microsoft Dynamics 365 Business Central. Operational teams can review and release orders through a controlled workflow without exposing the systems behind it to customers.
Skywire continues to support and evolve Environ's storefront, questionnaire and middleware. Ongoing work across customer experience, product information, stock and order operations keeps the digital platform aligned with the brand's changing needs.
