Umberto Giannini
Award winning Umberto Giannini haircare products have cut through the luxury hair market since 1988. Since splitting into the US market, the luxury haircare brand is poised to disrupt the industry with the creation of clean salon grade at-home hair colour. UG’s appeal goes far beyond their iconic bullet topped bottles. Awarded certified B-CORP status, their innovative natural roots remain unbroken.
Website
https://www.umbertogiannini.com/Skywire was approached to develop and nurture customer relationships through streamlining the digital sales process of supplier engagement. UG hoped to capture customer data to reveal rich insights using minimal configuration and resources.
We devised a creative CRM initiative for an automated approach to engage with and retain potential and existing customers for offers and deals targeted to customer personal preference. Our CRM program implemented a relevant flow of customised emails specific to user type and behaviour. Modern and innovative designs aligned with the brand and intuitive end user survey captured direct customer feedback for analytics and insights.
SERVICES
Strategy
Digital Marketing
CRM
