CWG Offices
Industries
Website
https://offices.canarywharf.com/Canary Wharf Group required a digital platform that reflected the quality and breadth of its workspace offering while supporting a clear commercial objective: generating enquiries and driving occupancy across its portfolio.
From flexible desks and serviced offices to corporate headquarters, education facilities, and purpose-built innovation space, the challenge was to present a diverse range of products through a single, cohesive experience that appealed to ambitious businesses at every stage of growth.
Skywire designed and developed a premium digital platform centred around discovery, conversion, and brand positioning.
Through carefully considered UX, refined visual design, and a streamlined enquiry journey, we transformed the website into a powerful leasing and lead-generation tool.
The result is a digital experience that showcases Canary Wharf's workspace offering with clarity and confidence, while reinforcing its reputation as one of London's most prestigious business destinations.
Our approach focused on elevating both the user experience and the commercial performance of the platform. We restructured the information architecture around the way prospective occupiers search for workspace, creating intuitive pathways based on business size, sector, and workspace type.
Rich content, clear navigation, and conversion-led design principles were combined to help visitors quickly identify relevant opportunities and engage with the leasing team.
Beyond the website launch, we continue to support Canary Wharf through an ongoing marketing retainer, delivering strategic campaigns and digital marketing activity designed to increase visibility, generate qualified enquiries, and support long-term revenue growth across the workspace portfolio.
The Results
These improvements delivered measurable commercial impact, including a 146% increase in app downloads, and a 32% reduction in bounce rate and a 7% increase in average engagement time across the CWG site; demonstrating the value of a more intuitive and considered digital experience.
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Skywire work with leading experts in the residential and commercial property space to revolutionise their digital presence. If you’ve got a project that needs a little magic, let’s chat.
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