As the end of 2025 looms, many a digital agency in London – including our own – is taking the opportunity to reflect on what has been another momentous year for the online and offline facets of the global apparel industry.  

A further milestone in this regard recently took place: the 2025 edition of Miami Fashion Week (MIAFW), which ran from 20^th to 25^th October. 

Since it started in the late 1990s, MIAFW has claimed and entrenched its status as the world’s largest fashion week for Latin American and Caribbean fashion designers. In 2015, MIAFW was acquired by The Fashion Shows, which still serves as the production company behind the event. 

So, when The Fashion Shows voices its commitment to expanding “the boundaries of creativity and technology in fashion”, major players in this sector around the world tend to sit up and take notice. 

Backing up such declarations, the company this year launched a new division with the purpose of producing artificial intelligence (AI)-driven content, including “fully virtual fashion shows that merge innovation, design, and sustainability.” 

The hybrid format of MIAFW 2025 points the way for the wider fashion world 

The just-completed 2025 edition of MIAFW underscored the continued influence and relevance of the event for global fashion and tourism. This was demonstrated by the fashion week’s sustained ability to attract all manner of high-profile designers, international media, and fashion influencers to Miami. 

One of the standout aspects of MIAFW ’25, though, was its pioneering hybrid format, which effectively merged physical and digital realms. 

This arrangement meant that tourists were able to engage with the event from almost any location with an Internet connection. Meanwhile, those who were fortunate enough to be present in-person were able to enjoy the thrills of face-to-face live runway shows, networking events, and pop-up exhibitions. 

The new creative division launched by The Fashion Shows has allowed for the entirely in-house production of virtual fashion shows, drawing upon advanced AI and immersive animation. 

This initiative, in the words of a press release from the event organisers, “strengthens Miami Fashion Week’s position as a leader in fashion’s digital transformation and reaffirms Miami as a global innovation hub uniting technology and creativity without borders.” 

Building on a legacy of sustained innovation 

The Fashion Shows has been keen to emphasise that its vision of bringing together physical and digital fashion builds on MIAFW’s established track record of future-focused innovation. 

The company pointed out that in 2022, for instance, MIAFW became the first fashion week to enter the metaverse with L’Atelier by MIAFW, in the Fashion District of Decentraland. 

A further significant step forward occurred during 2025’s Miami Fashion Week Summit, when a virtual runway show by Miami Fashion Institute students debuted in collaboration with Faith Connexion. This represented another milestone in the development of digital fashion education and creativity. 

MIAFW President Secundino F. Velasco has stated that “today, fashion is absolutely global,” adding: “We are ready for what’s to come and will integrate it without limits into the Miami Fashion Week project.” 

Skywire London is well-placed to help power your fashion brand’s growth 

To optimise your own fashion, lifestyle, or luxury brand’s future-forward stance, including by tapping into the expertise of trusted strategic and creative professionals, please don’t hesitate to contact our digital agency in London. 

When you do make this move, we will be pleased to discuss how we could most effectively work together, to help advance your brand’s growth goals throughout 2026 and beyond. 

Photo by Muzammil Soorma on Unsplash