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Meta’s avatar fashion platform enhanced with items from DressX 

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The mainstream development of digital fashion is continuing to pick up pace, with the news that DressX is providing virtual outfits for Meta’s recently launched Avatars Store. 

As detailed in a report by Vogue Business, DressX is a company focusing solely on digital fashion, so it is highly significant that the firm has entered into an agreement with the parent company of Facebook and Instagram to provide digital outfits for its marketplace. 

It will mean that virtual items from DressX will be sold alongside offerings on the platform from such major players in ‘real-world’ luxury as Prada, Thom Browne, and Balenciaga.

 What clothing options can Avatars Store users expect from DigitalX? 

In a development underlining the burgeoning potential of Web3 for luxury brands everywhere, Vogue Business reported that DressX would be making available a variety of styles, including a DressX-branded sweatsuit and a fitted mini dress. 

The report added that the avatar outfits would be sold as complete looks, and were set to be priced from $2.99 to $8.99 at the time of launch. It is expected that new DressX collections will debut every month. 

“The goal is to make it easier to wear digital fashion” 

Co-founder of DressX, Daria Shapovalova, was quoted as saying about the news: “The opportunity of the scale that we can achieve with Meta is great. For us, it is a little victory because when we started, there was nothing [for digital fashion].” 

She continued: “The goal is to make it easier to wear digital fashion. We want people to wear collections from DressX on Snapchat, Meta, Roblox and more.” 

DressX was established in 2020 by Shapovalova and Natalia Modenova. The start-up has gone from strength to strength since then, collaborating with the likes of Fendi and Balenciaga, and even working with Jason Wu to digitise and auction the gown worn by former First Lady of the United States, Michele Obama, at the 2009 Presidential Inaugural Ball. 

Despite only starting to offer items on the Roblox marketplace a couple of months ago, DressX has sold 38,000 pieces on that platform. Indeed, some of the bestselling pieces apparently helped inform the ones that were converted for the company’s launch with Meta. 

As Modenova has said: “It is harder for big companies to start something new, and of course, the Web3 world is a new Internet being built, so that is why everyone is collaborating.” 

Could now be the time for your brand to join forces with Skywire London? 

Would you like to discover for the benefit of your own high-end brand, what could be possible in this exciting new era of digital marketing? 

As professionals with intricate knowledge in the best things about Web3 for luxury brands, our specialists at Skywire London are well-placed to advise and assist; please do not hesitate to reach out to us for further information.


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