Skywire took over Elemental Herbology’s Magento website for 2016 with a complete overhaul and redesign.

Their old website had an outdated design with many usability problems and out of date extensions. It was built using a Magento shop with Joomla managing the CMS pages.

After our code review, we found a Magento re-build would be the best way to proceed, rather than painting over the cracks. See below for the website’s ‘Before’ and ‘After’ shots with our applied UX suggestions:

Homepage

• Added newsletter sign-up pop-up to increase database

• Less content, more imagery, layout and font/button refresh

• Added Best Sellers and additional content blocks

• Moved subscribe to bottom right hand corner and added in incentive to drive registrations