Luxury brand repositioning

As luxury moves upmarket, brands need to follow. We help reposition digital strategy for high-net-worth audiences.

We help luxury brands reposition from broad, mass-affluent targeting to a focused high-net-worth and ultra-high-net-worth audience, reflecting the changing economics of luxury consumption.

Our work combines brand positioning, digital strategy, and audience intelligence to align messaging, channels, and partnerships with how high-value customers actually discover, evaluate, and engage with luxury brands today.

We supplement conventional digital data with network and institutional mapping to improve audience definition, channel prioritisation, and marketing investment decisions. This ensures that brands remain commercially effective at the top end of the modern market, whilst preserving heritage storytelling.

Explora Journeys

Skywire was selected to define and curate the full digital and UX experience for ultra-luxury travel brand, Explora Journeys.

De Beers

Skywire have worked on the development and CRO of all of luxury jewellery brand De Beers' global eCommerce stores in five different languages across nine regions.

Orveda

Discover the creative design services provided to luxury beauty brand Orveda by Skywire to beautify their digital presence.

Quintessentially

Discover how Skywire's services helped Quintessentially become the world’s leading luxury lifestyle management group.

Mikimoto

Skywire managed Mikimoto’s paid media strategy, including PPC and social ad campaigns, optimising creative and targeting.

Speak to our strategy team

As the growth partner for luxury brands, Skywire can assess how your brand is positioned for high-value customers and where your digital strategy can be refined.

Talk to a specialist