Last updated: 24 October 2025

1. Who We Are

Skywire Limited ("we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or use our services.

Company Details:

Company Name: Skywire Limited
Company Registration Number: 04362840
Registered Office: AJP Business Centre, 152-154 Coles Green Road, London NW2 7HD
Email: hello@skywire.co.uk
Website: https://skywire.co.uk

We are the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, as amended by the Data (Use and Access) Act 2025.

2. What Information We Collect

We collect and process the following types of personal information:

2.1 Information You Provide to Us

Contact Forms: When you contact us through our website, we collect:

Your name
Your email address
Your message content
Any other information you choose to provide

Newsletter Signups: When you subscribe to our newsletter, we collect:

Your email address
Your first and last name (optional)
Marketing preferences
Source information (which page you signed up from)
UTM parameters (marketing campaign tracking data)
Referrer information (which website referred you to us)
Signup date and URL

2.2 Information We Collect Automatically

Website Analytics: When you visit our website, we automatically collect:

IP address (anonymised where possible)
Browser type and version
Operating system
Pages visited and time spent on each page
Referring website
Device information (screen size, device type)
Location data (country/city level, not precise location)

Cookies and Tracking Technologies: We use cookies and similar tracking technologies. See Section 9 for detailed information about our use of cookies.

3. How We Use Your Information

We use your personal information for the following purposes:

Service Delivery and Communication

To respond to your enquiries and contact form submissions
To provide you with information about our services
To send you our newsletter (only if you've subscribed)
To manage our relationship with you as a client

Website Improvement and Analytics

To understand how visitors use our website
To improve our website functionality and user experience
To conduct analysis and research to improve our services
To monitor and analyse website performance

Marketing and Business Development

To send you marketing communications about our services (with your consent)
To measure the effectiveness of our marketing campaigns
To understand which marketing channels are most effective

Legal and Security

To comply with legal obligations
To protect our legal rights and prevent fraud
To ensure the security of our website and services

4. Legal Basis for Processing

Under UK GDPR, we process your personal information on the following legal bases:

Consent: When you provide consent (e.g., subscribing to our newsletter, accepting analytics cookies)
Legitimate Interests: For website analytics, improving our services, and business development purposes, where these interests are not overridden by your rights
Contract: To fulfil our contractual obligations to clients
Legal Obligation: To comply with legal and regulatory requirements

You have the right to withdraw your consent at any time. This will not affect the lawfulness of any processing carried out before you withdraw your consent.

5. Who We Share Your Information With

We share your personal information with the following third-party service providers who process data on our behalf:

5.1 Analytics and Tracking Services

PostHog Analytics

Purpose: Website analytics and user behaviour tracking
Data Shared: Anonymised usage data, page views, events
Location: EU (hosted on EU servers)
Privacy Policy: https://posthog.com/privacy

Google Analytics

Purpose: Website analytics and traffic analysis
Data Shared: Anonymised usage data, demographics, interests
Location: USA (adequacy decision in place)
Privacy Policy: https://policies.google.com/privacy

HubSpot

Purpose: Marketing analytics and visitor tracking
Data Shared: Page views, user interactions, contact information (for identified users)
Location: USA (adequacy decision in place)
Privacy Policy: https://legal.hubspot.com/privacy-policy

5.2 Advertising and Marketing

Meta (Facebook) Pixel

Purpose: Advertising attribution and retargeting
Data Shared: Page views, user interactions
Location: USA (adequacy decision in place)
Privacy Policy: https://www.facebook.com/privacy/policy

Mailchimp

Purpose: Email newsletter distribution and marketing automation
Data Shared: Email address, name, signup information, campaign engagement
Location: USA (adequacy decision in place)
Privacy Policy: https://www.intuit.com/privacy/statement/

5.3 Website Infrastructure

Builder.io

Purpose: Content management system for website pages
Data Shared: Website content and visitor analytics
Location: USA (adequacy decision in place)
Privacy Policy: https://www.builder.io/c/privacy

Cloudflare

Purpose: Website hosting, security, and content delivery
Data Shared: IP addresses, request data for security and performance
Location: Global (including EU)
Privacy Policy: https://www.cloudflare.com/privacypolicy/

5.4 Legal and Regulatory Sharing

We may also disclose your information:

If required by law or legal process
To protect our legal rights and property
In connection with a business transfer, merger, or acquisition
To prevent fraud or security threats

All third-party processors are contractually required to maintain appropriate security measures and to process data only in accordance with our instructions and applicable data protection laws.

6. International Data Transfers

Some of our third-party service providers are based outside the United Kingdom. Where we transfer your personal data outside the UK, we ensure:

The destination country has an adequacy decision from the UK Government (such as the EU, USA under the EU-US Data Privacy Framework), or
We have appropriate safeguards in place (such as Standard Contractual Clauses), and
The standard of data protection is not materially lower than the standard in the UK

7. How Long We Keep Your Information

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected:

Contact Form Submissions: Retained for as long as necessary to respond to your enquiry and for our legitimate business interests (typically up to 3 years from last contact)
Newsletter Subscriptions: Retained until you unsubscribe or we determine the data is no longer needed
Analytics Data: Retained for 26 months (Google Analytics), or as configured in PostHog and HubSpot
Cookie Data: Retained for the duration specified in Section 9 below
Client Records: Retained for 7 years following the end of our relationship to comply with legal and tax obligations

We review our retention periods regularly and will delete or anonymise your information when it is no longer required.

8. Your Rights

Under UK GDPR and the Data Protection Act 2018 (as amended), you have the following rights:

Right of Access

You can request a copy of the personal information we hold about you.

Right to Rectification

You can ask us to correct inaccurate or incomplete information.

Right to Erasure ("Right to be Forgotten")

You can ask us to delete your personal information in certain circumstances.

Right to Restrict Processing

You can ask us to restrict how we use your information in certain circumstances.

Right to Data Portability

You can request a copy of your information in a structured, commonly used, machine-readable format.

Right to Object

You can object to processing based on legitimate interests or for direct marketing purposes.

Right to Complain

You have the right to make a complaint about how we process your personal data. We will facilitate the making of complaints and provide an easy process to do so.

Right to Withdraw Consent

Where processing is based on consent, you can withdraw your consent at any time.

Rights Related to Automated Decision-Making

You have rights in relation to automated decision-making and profiling. We do not currently engage in automated decision-making that produces legal or similarly significant effects.

To exercise any of these rights, please contact us at hello@skywire.co.uk. We will respond to your request within one month.

If you are not satisfied with how we have handled your request, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Information Commissioner's Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF

Helpline: 0303 123 1113 Website: https://ico.org.uk

9. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies. Cookies are small text files stored on your device that help us improve your experience and analyse how our website is used.

9.1 Cookie Consent

When you first visit our website, you will see a cookie consent banner. You can choose to:

Accept All: Consent to all cookies
Reject All: Only essential cookies will be used
Customise: Choose which categories of cookies to accept

You can change your cookie preferences at any time by clicking the "Cookie Settings" link in the footer.

9.2 Types of Cookies We Use

9.2.1 Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be switched off. They are usually only set in response to your actions, such as setting privacy preferences or filling in forms.

Cookie: beyonk_gdpr Purpose: Stores your cookie consent preferences Duration: 1 year

9.2.2 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. Your consent is required for these cookies.

PostHog Analytics:

Tracks page views, user interactions, and website usage patterns
Uses localStorage and cookies for session tracking
Data is anonymised and stored on EU servers

Google Analytics:

Cookie: _ga, _gat, _gid
Purpose: Website traffic analysis and user behaviour tracking
Duration: _ga (2 years), _gat (1 minute), _gid (24 hours)

HubSpot Analytics:

Cookie: __hssc, __hssrc, __hstc, hubspotutk
Purpose: Marketing analytics and visitor tracking
Duration: Varies (from session to 13 months)

9.2.3 Tracking/Advertising Cookies

These cookies are used to deliver advertisements more relevant to you and your interests. Your consent is required for these cookies.

Facebook Pixel:

Tracks page views and user interactions for advertising purposes
Used for retargeting and measuring ad campaign effectiveness
Duration: Session to 90 days

9.3 Managing Cookies

Browser Settings: You can control and delete cookies through your browser settings. Please note that disabling cookies may affect the functionality of our website.

Opt-Out Tools:

Google Analytics: Google Analytics Opt-out Browser Add-on
Facebook: Facebook Ad Preferences

9.4 Do Not Track

Some browsers support "Do Not Track" signals. Our website does not currently respond to Do Not Track signals, but you can manage your preferences through our cookie banner and browser settings.

10. Security

We take the security of your personal information seriously and have implemented appropriate technical and organisational measures to protect it from unauthorised access, alteration, disclosure, or destruction.

Our security measures include:

Encryption: We use HTTPS/TLS encryption to protect data transmitted between your browser and our servers
Access Controls: Limited access to personal data on a need-to-know basis
Secure Infrastructure: Hosting with Cloudflare, which provides enterprise-grade security
Regular Reviews: Periodic security assessments and updates
Third-Party Security: All our service providers are required to maintain appropriate security measures

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but will notify you and the ICO of any data breaches where legally required.

11. Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to read the privacy policies of any third-party sites you visit.

12. Children's Privacy

Our website and services are not intended for children under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 16, we will take steps to delete it promptly.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last updated" date at the top of this policy.

If we make material changes that significantly affect your rights, we will notify you by:

Prominently posting a notice on our website
Sending an email to newsletter subscribers (where appropriate)

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:

Email: hello@skywire.co.uk

Post: Skywire Limited AJP Business Centre 152-154 Coles Green Road London NW2 7HD

We aim to respond to all enquiries within 5 working days.

Your privacy matters to us. Thank you for trusting Skywire Limited with your personal information.

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Articles by Nick Lyford

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