Bucherer
Services
Website
https://www.bucherer.com/
Skywire partnered with Bucherer to support the integration of a new digital venture into their primary domain, delivering both creative and technical expertise to strengthen their online presence.
Our team led the Creative and UX/UI design for the website, focusing on delivering a refined digital experience aligned with Bucherer’s luxury positioning. This involved shaping visual direction, enhancing usability, and ensuring intuitive navigation across devices.
The outcome balanced aesthetic sophistication with functional clarity, reinforcing brand perception while improving user interaction throughout key customer journeys.
Alongside this creative work, we delivered an international SEO programme to support visibility and scalability. We developed a structured three-tier keyword methodology and analysed leading luxury competitors including Tiffany, Bulgari, and Chaumet to inform a blended keyword strategy.
To enable global expansion, we also established a five-step localisation framework for adapting keyword sets across languages and search engines - creating a roadmap for technical optimisation, Digital PR, and strategic content development.
Speak to a jewellery marketing specialist
As jewellery marketing specialists, we have extensive experience providing bespoke digital creative and marketing experiences to the world's most prestigious luxury brands. Get in touch today to discover how we can help to bring your next project to life.
Speak to a specialist
