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As we move through summer and closer to the autumn tinge of September, there is one event on the mind of many a fashionista and fashion brand in the UK: the next London Fashion Week (LFW).
The good news is that much of the suspense is over; the provisional schedule has just been announced by the British Fashion Council (BFC). So, our luxe branding specialists here at Skywire London thought we would take a closer look at the details you ought to know.
When is the next London Fashion Week?
Fans of all things fashion should make sure they are in the capital between the 15th and 19th of September for the full experience, which looks set to be a physical/digital hybrid experience, offering participants and audiences the best of both worlds.
Who is leading the pack?
Although the final schedule will hit the Internet in August, Burberry seem to be the chosen frontrunners at this stage, along with JW Anderson, Simone Rocha, Erdem, and Roksanda, all of whom are set to stun visitors with their shows.
30 years of history
As the celebrations coincide with the 30th anniversary of the BFC’s NEWGEN talent showcase, this year's LFW is also set to host a landmark exhibition. Titled REBEL: 30 Years of London Fashion, the show will be sponsored by Alexander McQueen, with Sarah Mower, the BFC’s Ambassador for Emerging Talent, guest curating.
The exhibition is expected to open on 16th September and will run at the capital’s Design Museum until 11th February 2024, acknowledging the creations of over 300 designers.
In addition to the big names we expect from London Fashion Week, rumours are that we can also expect to see shows from Piferi, one of the recipients of the BFC Fashion Trust award in 2023, along with Eirinn Hayhow, Holzweiler, SRVC, and Spencer Badu, all of whom are keen to take their place on one of the biggest stages in the fashion world and make their mark on the industry for all the right reasons.
Proceedings also look set to make a nod to Ukrainian fashion, with the inclusion of three of the country’s designers: My Sleeping Gypsy, Nadya Dyzyak, and Gasanova, as part of an initiative “Support Ukraine Fashion”, designed to support designers in Ukraine.
Whatever approach you take to following the goings-on at this September’s London Fashion Week, you will want to make sure you absolutely do, and that you incorporate any lessons that present themselves for your brand.
Enquire to our own London-based luxe branding specialists today, and we can help ensure you plot an effective path to growth for your fashion, lifestyle, or luxury brand for months and years to come.
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