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Observations In Luxury

A New Look for 'My Wardrobe HQ'

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May 28, 2020
Jan 28, 2020

As the concept of luxury fashion rental continues to gain pace, London’s hottest new offering My Wardrobe HQ approached SKYWIRE LONDON to rework their brand message and website look.

A New Look for ‘My Wardrobe HQ’

The new design was unveiled just before Christmas while the storytelling concepts created by us will be making appearances throughout the course of the year – with Sarah Angus (ex Matches content director) at the helm, it’s bound to be something worth seeing…

“The team were so reactive to our tight timescales and reimagined our position as the UK’s leading fashion rental marketplace into one that is modern thinking and fashion-forward. We loved the escapism and discovery factor built into the design and we’re so excited to build on this for 2020.”

– Jane Shepherdson, Chair & Sarah Angus, Content Director MY WARDROBE HQ

In a recent interview in the Telegraph’s STELLA supplement, retail legend and brand chair Jane Shepherdson explains how, after a 30-year career in retail, she feels now is the time for us to all reduce the amount we own – hail Jane! Read the article here.


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