Analysing Digital Advertising Impact on Footfall & in-store Sales
For luxury and premium brands, digital advertising cannot be measured by impressions alone. Success lies in understanding how online campaigns influence real-world behaviour: store visits, customer engagement, and ultimately, sales.
At Skywire, we go beyond surface-level metrics to deliver a clear picture of ROI across every channel. By connecting digital advertising performance with in-store activity, we help luxury brands make confident, data-driven decisions that elevate both visibility and revenue.
How We Analyse Campaigns
Store Footfall Tracking
Partnering with location-based analytics platforms, we monitor store visits post-campaign, providing tangible evidence of how digital drives offline traffic.
Sales Correlation
We compare campaign periods with sales performance, identifying uplift directly attributable to digital activity. This allows us to measure not just awareness, but revenue impact.
Attribution Modelling
Using advanced tracking tools and AI-driven models, we measure how ads across Meta, Google, TikTok, Pinterest, and LinkedIn contribute to physical footfall and purchases.
Audience & Segmentation Analysis
Understanding who engaged: new customers, existing clientele, VIPs, or international visitors. This segmentation helps us refine both digital strategy and in-store experience.
Insight & Optimisation
Reporting is never static. We turn findings into actionable insights, refining campaigns to improve efficiency, conversion, and long-term value.
Client Success: Mikimoto
For the iconic Japanese jewellery house Mikimoto, Skywire delivered social advertising campaigns across Meta, Pinterest, and LinkedIn.
- The Challenge: Strengthen global brand awareness while driving measurable in-store engagement in key luxury destinations.
- Our Approach: We crafted elegant, story-led campaigns showcasing Mikimoto’s heritage and craftsmanship. Using geo-targeted advertising and segmentation, we reached high-value audiences most likely to convert offline.
- The Results: Campaign analysis revealed a measurable uplift in in-store footfall and sales during campaign periods. By connecting digital ad performance with sales data, we demonstrated not only awareness but clear commercial impact, proof that luxury storytelling online translates into offline revenue.
Reporting and analysis are at the heart of every campaign. At Skywire, we have developed a unique reporting system to understand how digital campaigns impact in-store performance using advanced AI tools.
Digital to Store Performance
Skywire blends technical expertise, advanced analytics, and luxury intuition to place your brand at the centre of insight. We don’t just collect data; we transform it into clear, actionable intelligence that shows actual performance both online and in-store.. Trusted by clients including Canary Wharf Group, Vertus Edit, Emporio Sirenuse, and Ouronyx, our team brings deep expertise in reporting and analytics.
