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On The Sofa With: Woo Kim – Ecommerce Director | Kjaer Weis

We’ve been speaking to our friends in the fashion, luxury and lifestyle world about how their online businesses are coping in this unprecedented time. We begin the series by speaking to Woo Kim, eCommerce Director for luxury beauty brand Kjaer Weis, based in NYC. Shop online for organic, sustainable beauty at kjaerweis.com   In brief, what…

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How Brands Are Joining The Fight

In this short summary we look at the efforts brands are making to fight the coronavirus. Nike & New Ballance Both athletic brands have moved towards mask manufacturing for both medical staff in hospitals around the world and patients. Nike has also pledged $2 million aimed at helping communities affected by the pandemic locally, regionally and globally….

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Losing Your Head

Skywire CTO and development wizard Mr Alex Judd muses on the subject of ‘headless’ web development and what it means for your online business. There’s been quite a bit of buzz in the eCommerce market about ‘Headless’ and ‘PWA’ [Progressive Web Apps] in recent months but what does it really mean for you the store…

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Growth Plans

Growth Plans

January 29, 2020 | Under Digital Marketing, Ecommerce, Magento, PPC, SEO, Social Media | Posted by | No Comments

As luxury and fashion online becomes increasingly noisy, getting the attention and custom of new visitors can be difficult, but our strategy lead, Mr Simon Hall is here to help… Once upon a time, selling online was almost as easy as putting together a great looking website, sending a few emails and waiting for sales…

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De Beers Jewellery Website Refresh

Skywire took over the De Beers Jewellery Magento website when appointed the lead global web agency in 2016. We completed a website refresh at the end of last year including their navigation, homepage, store locator and appointment booking capabilities. The old website had an outdated design and usability issues, particularly with the appointment booking function. Our…

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Mobile Accounts for Half of UK eCommerce Transactions

Last week marketing tech firm Criteo released a report revealing mobile makes up nearly half (48.9%) of UK ecommerce sales. In addition to that, the fashion and luxury industry are the most advanced UK retail industry with 55 percent of all ecommerce transactions taking place on mobile. This data just scratches the surface in how smartphones…

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Magento 2

Magento 2

April 11, 2016 | Under Magento | Posted by | No Comments

Magento 2 – the emergence of the new Magento M2 platform – has been the question that all of our clients are asking about for 2016. Everyone wants to know what it is and when, or if, to transition to this platform. We answer your questions below. Magento 1.* EE will be officially supported until…

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Magento Imagine 2016 Excellence Awards Finalist

The Magento Imagine 2016 conference is less than 2 weeks away, which brings together 2,500+ eCommerce experts across 45+ countries. During this time, Magento announce the Imagine Excellence Award Winners and we are thrilled to see that we are Finalists for an Award. Our site Harry’s of London set an industry standard of excellence by enhancing the…

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Fashion goes digital

Business of Fashion wrote a article recently on how the fashion industry are adapting their marketing strategies for a ‘digital reality’ called The Digital Iceberg. As an agency who specialise in luxury and fashion marketing we found the article highly interesting. It would be a fashion followers dream to attend a Chanel or Burberry fashion show…

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