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Digital Marketing


Mobile Accounts for Half of UK eCommerce Transactions

Last week marketing tech firm Criteo released a report revealing mobile makes up nearly half (48.9%) of UK ecommerce sales. In addition to that, the fashion and luxury industry are the most advanced UK retail industry with 55 percent of all ecommerce transactions taking place on mobile. This data just scratches the surface in how smartphones…

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Pinterest for eCommerce

It goes without saying that social media is now a required staple for online retailers competing in today’s market. No matter what the social platform is, posts that include an image will receive more views, likes and shares. This had made Pinterest’s image-centric platform of inspiration boards one the fastest growing social media networks. Pinterest can…

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Q&A with Cristina Boydell: Digital Account Manager at Skywire Studios

On today’s The Wire post, we thought we’d bring you a little something different and let you in to the life of our very own Cristina Boydell. Born and bred in Canada, Cristina has a solid and diverse experience in luxury marketing under her belt and is now one of our fabulous Digital Marketing Managers here…

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Fashion goes digital

Business of Fashion wrote a article recently on how the fashion industry are adapting their marketing strategies for a ‘digital reality’ called The Digital Iceberg. As an agency who specialise in luxury and fashion marketing we found the article highly interesting. It would be a fashion followers dream to attend a Chanel or Burberry fashion show…

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Benefits of the latest Google PPC ad change

With Google’s latest decision to remove their right hand PPC ad positioning, the marketing world is questioning how to make their ads out perform their competitors with fewer positions available. Well it isn’t all bad. This new change could actually be rather beneficial to all you advertisers out there and here are 4 reasons why….

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Digital Marketing Trends 2016 for luxury brands

Another year has passed and we have already been noticing the world of digital marketing making more and more changes and it is only half way through January. Skywire have put together our top picks of luxury digital marketing trends that will carry us through 2016. So here we go… Storytelling – It is no…

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Pretargeting: The online marketing technique of 2016

Pretargeting is becoming ever popular and it is no surprise considering the great success that comes with it. Pay per click, SEO, Banner ads and remarketing will eventually cause you to hit a wall of performance. Pretargeting can prevent this by catching new customers ahead of time. Click conversion rates are said to be 286%…

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Happy Holidays from all at Skywire

Thank you to all of our clients and partners that we worked with in 2015. We’ve helped to develop some amazing new brands’ online presence and launched very exciting projects. Looking forward to working with you in 2016!

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Checkout this Infographic

Are you wondering why customers are abandoning their carts on your checkout page and how you can improve these stats? According to a VWO eCommerce survey, 68% of all eCommerce visitors abandon their shopping cart. This could be for reasons including unexpected shipping costs, having to create a new user account, not ready to buy…

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