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Skywire’s Guide for Summer Weddings 2016

May has arrived and that means the summer wedding season is upon us. But as weddings become more varied in style, location and formality, it can become overwhelming when trying to pick the right outfit. Luckily our clients have the necessities we need to create the ultimate summer weddings guide and make you the perfect wedding…

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Pinterest for eCommerce

It goes without saying that social media is now a required staple for online retailers competing in today’s market. No matter what the social platform is, posts that include an image will receive more views, likes and shares. This had made Pinterest’s image-centric platform of inspiration boards one the fastest growing social media networks. Pinterest can…

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Magento 2

Magento 2

April 11, 2016 | Under Magento | Posted by | No Comments

Magento 2 – the emergence of the new Magento M2 platform – has been the question that all of our clients are asking about for 2016. Everyone wants to know what it is and when, or if, to transition to this platform. We answer your questions below. Magento 1.* EE will be officially supported until…

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Magento Imagine 2016 Excellence Awards Finalist

The Magento Imagine 2016 conference is less than 2 weeks away, which brings together 2,500+ eCommerce experts across 45+ countries. During this time, Magento announce the Imagine Excellence Award Winners and we are thrilled to see that we are Finalists for an Award. Our site Harry’s of London set an industry standard of excellence by enhancing the…

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Q&A with Cristina Boydell: Digital Account Manager at Skywire Studios

On today’s The Wire post, we thought we’d bring you a little something different and let you in to the life of our very own Cristina Boydell. Born and bred in Canada, Cristina has a solid and diverse experience in luxury marketing under her belt and is now one of our fabulous Digital Marketing Managers here…

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Fashion goes digital

Business of Fashion wrote a article recently on how the fashion industry are adapting their marketing strategies for a ‘digital reality’ called The Digital Iceberg. As an agency who specialise in luxury and fashion marketing we found the article highly interesting. It would be a fashion followers dream to attend a Chanel or Burberry fashion show…

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Benefits of the latest Google PPC ad change

With Google’s latest decision to remove their right hand PPC ad positioning, the marketing world is questioning how to make their ads out perform their competitors with fewer positions available. Well it isn’t all bad. This new change could actually be rather beneficial to all you advertisers out there and here are 4 reasons why….

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Elemental Herbology Magento Rebuild

Skywire took over Elemental Herbology’s Magento website for 2016 with a complete overhaul and redesign. Their old website had an outdated design with many usability problems and out of date extensions. It was built using a Magento shop with Joomla managing the CMS pages. After our code review, we found a Magento re-build would be the best way to proceed, rather than painting over…

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Why Should You Build a Responsive Website?

Responsive websites are no longer a trend but are now an absolute must. Mobile usage has increased by 16% since 2010 and mobile ecommerce share is at 27% and these numbers are forecasted to continue on this incredible rise. These figures highlight the importance of having a responsive and mobile friendly website in today’s tech…

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