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Observations In Luxury

A New Look for 'My Wardrobe HQ'

Christmas Countdown Checklist!

It's that time of the year again and we're expecting Christmas and the Holiday season to be huge online this year so make sure you have all your features, campaigns, assets and timings planned well in advance.

To help you with your planning we've put together this handy topline checklist. Get in touch if you have any other great tips to share with our community and we'll do so in our monthly updates.
WRITTEN BY
SkYWIRE
Posted
May 28, 2020
Jan 28, 2020

As the concept of luxury fashion rental continues to gain pace, London’s hottest new offering My Wardrobe HQ approached SKYWIRE LONDON to rework their brand message and website look.

The new design was unveiled just before Christmas while the storytelling concepts created by us will be making appearances throughout the course of the year – with Sarah Angus (ex Matches content director) at the helm, it’s bound to be something worth seeing…

“The team were so reactive to our tight timescales and reimagined our position as the UK’s leading fashion rental marketplace into one that is modern thinking and fashion-forward. We loved the escapism and discovery factor built into the design and we’re so excited to build on this for 2020.”

– Jane Shepherdson, Chair & Sarah Angus, Content Director MY WARDROBE HQ

In a recent interview in the Telegraph’s STELLA supplement, retail legend and brand chair Jane Shepherdson explains how, after a 30-year career in retail, she feels now is the time for us to all reduce the amount we own – hail Jane! Read the article here.

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