O2 Mobile campaign

O2 in conjunction with Skywire

Whether it's Elton John in the main O2 Arena, top DJs at Matter or dancing in the New Year at Hed Kandi's Grand Circus, O2 gave away priority tickets to users who took a photograph of one of their advertisements and send a picture message to enter an instant prize draw. Skywire worked with O2 agency AIS London, powered the whole mobile campaign providing images to the O2 website and sending winning/non-winning messages to entrants.